Pause for Skittles Social Media Experiment
Have you checked out skittles.com recently? Chances are if you have you’ve been bombarded with a slew of social media platforms. More and more, social media is demanding PR and marketing campaigns to engage its audience. Long gone are the days where a billboard will suffice. Two days ago Skittles were just another option in a vending machine. Now, the brand is exposed and has opened themselves up to the sweet, and yes, even the sour.
Their website has been revamped into a live twitter feed, a facebook group, flickr photos, a wiki and a youtube video. But, before you can get in on the action, the site forces you to spill your age. By doing so, you can sing their praises or throw tomatoes. Either way, it’s a calculated risk that gets their message out loud and clear.
What Made Me Pause?
Love it or hate it, Skittles found the gold at the end of the social media rainbow. That gold is engagement. Opening up any conversation, good or bad, builds brand awareness. What sets Skittles apart is being in the know. They’ve realized who their audience is and have appealed to that target demographic to engage young social media enthusiasts in an unconventional way.
In my books, the S in Skittles stands for star not sword this week.
Isabella
